For Organisations
Executive BD Acceleration Program
For
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Professional services and organisations that rely on relationship & insight selling
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Leaders who are fantastic experts but less great at selling themselves or their company
Results
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Peer support networks that carry on after the program ends
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Change in the expert’s mindset from “I can’t” to “I can”
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Key relationships that shift from ‘same old’ coffee meetings to meaningful conversations
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Wins on the board as momentum increases
How
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Flexible programs designed to suit cohort
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Hover over the 'typical engagement' box read more about it
Why CoachLab?
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Deep experience of the professional services environment and sold to the unsellable
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An emphasis on expert coaching with targeted training to what is (mostly) a mindset challenge
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Simple but highly effective concepts to focus on building confidence
Typical Engagement
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Pre-program planning with sponsor and HR to align with pre-existing training programs
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Agree on mix of training, small group and individual coaching to suit budget and cohort needs
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Pre/post program 180 assessment with 1-1 debriefs
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Business plans and personal development plans established and tracked
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Delivery of five core models around mindset, pipeline, value add, time management and accountability
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Small group coaching and mentorship embeds learning & accountability
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3-way meetings between sponsor, participant and coach to provide input on objectives and discuss progress on key
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Graduation with participant providing stories of learning and progress
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Typical program runs 6-12 months
Jenn's story
Jenn's been with the firm for about 13 years now. A technical genius, she is most comfortable being on the tools. She has a great team and a great leader. She’s comfortable where she is at.
She looks up at the typical BD role models and decides that the way they do BD is not something she’s prepared to do herself. BD feels a bit inauthentic and pushy.
She’s not bringing in any revenue but not worried for a couple of reasons. Firstly, she’s waiting for ‘her turn’ at getting the referral call. Secondly, she’s nearly at 90% billable hours and making her lead partner happy. She believes everything will work out in the end.